Ha! I'm sooo smart.

Slate magazine has a reader discussion forum called "The Fray." One cool feature of The Fray is that Slate editors select certain comments as "Fray editor's picks." Thus, you can select to view only Fray editor's picks and see those comments that are on-topic, insightful and original.

One of my comments was FINALLY picked by the Fray editors.

Here's the article:

http://www.slate.com/id/2161163/fr/flyout

and here's my response:

Is Dove feminist?
I don't think that woman are purchasing Dove products because they think that Dove is a feminist organization. I think that they are purchasing the products because Dove's marketing message has a powerful emotional appeal to many women. The marketing allows women to express their personal values.

In the same way, people don't buy Hallmark cards because the company "cares enough to send the very best." As a matter of fact, mailing a mass-produced card with a standard sentiment is a poor expression of personal feeling. In spite of this, Hallmark has succesfully marketed their cards as the highest quality demonstration of love and caring. People respond to this marketing message as a way of fulfilling their emotional, cultural and social needs, not because the company intrinsically possesses those values.